Google: A new logo for a new identity
The search engine the most popular network logo change: the traditional four colors remain, but it is used a new sans serif font, for the first time in company history.
A few weeks after the announcement of the corporate reorganization, with the creation of the holding Alphabet, here is that Google shows a new logo. The aesthetic approach preserves the theme color used from the beginning, but moves to a character with no thanks (small appendages on the ends of the individual letters). The new font has been created by the same Google and was baptized ” Product Sans “, which among other things there was a small preview in the logo Alphabet.
The last time Google updated its logo dates back to 2013, when he eliminated the effects of shading to create a logo and simplest-looking two-dimensional. Change the font in the direction of a sans serif is the biggest change in the visual logo since he was born 16 years ago.
In addition to the new logo, the Mountain View company has introduced other distinctive graphic elements such as four colored dots, which seem to represent the animation official ” loading ” or generically of waiting, and a G multicolored version that will serve as a ” compact ” of the logo.
The four colors are also used in the icon of the microphone that is displayed when you can make voice searches. The new layout design will also be updated in all other products and services from Google, but obviously the first public impact will be through the search page.
On the official Google blog was published a post that delves into the creative process and the key features of the new stylistic approach. Certainly after the announcement of recent weeks and with the debut of a new logo, Google is gradually assuming a new identity.
