Google ready to lower the cost of subscriptions on Play Store for developers

Great news for all Android developers who create subscription services for their application. Yes, because Google seems to want to start the next fiscal year with a lowering of fees related to subscriptions made through the Play Store. This clearly means that the quota that every developer has to pay to the Mountain View giant for every user who subscribes to their service by exploiting the Play Store will lower.

At the moment, we know that the developers pay Google a 30% fee on the cost of the subscription service. This fee is twice the amount paid by developers to Apple in its App Store. Well, Google seems willing to lower this percentage by halving it and then bringing it to 15%, putting itself on a par with the Cupertino company that had adopted the tax reduction already during the last year.

There is nothing official and only with the beginning of 2018 one could really understand if the Mountain View company intends to change the price of subscriptions for subscriptions. The application sector as well as app subscriptions is increasingly important for companies such as Google or Apple, which are looking for more profits from developers, giving them greater visibility. In this case, the decrease made by Apple has allowed the latter to increase the gap against Google, which cannot afford to lose further ground.

With the reduction of costs for developers, it is clear that the Mountain view company ensures subscription services such as Spotify not to bypass the Play Store, perhaps by realizing the subscription from a channel other than the Google virtual store. Furthermore, this encourages software producers to work even harder to try to keep the subscriptions longer as the effects of the possible tax reduction will only be effective after 12 months of subscription.